The importance of paid social media advertising

The importance of paid social media advertising

Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities...

What Does oCPC Stand For?

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...

what does ecpi mean?

eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new...

What Does eCPSU mean?

eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat...