5 Best Practices for Creating TikTok Ad Content

5 Best Practices for Creating TikTok Ad Content

These days, it seems like everyone is trying to get their message out on social media. Reaching customers on social media has shown to be an effective part of a brand’s marketing mix. Companies have been utilizing Instagram and Facebook for a while but TikTok, one of...
The importance of paid social media advertising

The importance of paid social media advertising

Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities...
Understanding Traditional Media – Television

Understanding Traditional Media – Television

As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of your advertising strategy. One of those traditional media that can be...