by Jordan Atchison | Nov 1, 2021 | Marketing Guides, Marketing Tips, Search Marketing
Leveraging Purchase Intent Keywords For Better Return On Investment All 5.6 billion searches conducted each day can be summarized into 3 search categories: Information Searches Navigational Searches Transactional Searches A well planned search strategy takes into...
by Jordan Atchison | Sep 1, 2021 | Articles, Blog, Marketing Guides
Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our eye is on the desired outcome of our clients. We focus on what they’re looking for – increased revenue, more subscribers, increased candidate flow, or anything else...
by Jordan Atchison | Jul 23, 2021 | Search Marketing
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally...
by Jordan Atchison | Jun 1, 2021 | Marketing Guides
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to...
by Jordan Atchison | Feb 28, 2021 | Common Marketing Terms
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers...
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