by Madison Cassel | Jan 19, 2024 | Blog
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually...
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
by CBC Operations | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the more powerful, machine learning-driven Google Analytics 4 (GA4)....
by Jordan Atchison | Oct 23, 2020 | Common Marketing Acronyms
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4...
by CBC Operations | Jun 3, 2020 | Articles, Marketing Guides, Marketing Tips
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand how people interact on your website and with the content you provide...
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