by Madison Cassel | Oct 24, 2025 | Blog, Marketing Guides
One of the most powerful tools for monitoring your business’s online presence is Google Analytics. Google Analytics, or GA4, provides real-time data on the performance and health of your business’s website. This article explains the setup process for how to set up...
by Madison Cassel | Jan 19, 2024 | Blog
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually...
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
by CBC Operations | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the more powerful, machine learning-driven Google Analytics 4 (GA4)....
by Jordan Atchison | Oct 23, 2020 | Common Marketing Acronyms
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4...
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