by CBC Operations | Aug 1, 2023 | Data and Analytics
Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4 (GA4) stands as a great addition to a digital marketer’s toolset for intricately tracking conversions and attributing user interactions. Since...
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
by CBC Operations | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the more powerful, machine learning-driven Google Analytics 4 (GA4)....
by Madison Cassel | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
How To Improve Lead Generation Lead generation is an important factor in moving potential customers through the sales funnel. It can be difficult not only to get the potential customers to engage but also to take the next step towards converting to an actual...
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