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A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling

A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling

by CBC Operations | Aug 1, 2023 | Data and Analytics

Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4 (GA4) stands as a great addition to a digital marketer’s toolset for intricately tracking conversions and attributing user interactions. Since...
3 Benefits of Multi-Channel Funnels on Google Analytics

3 Benefits of Multi-Channel Funnels on Google Analytics

by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics

In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
Moving from Universal Analytics (UA) to Google Analytics 4 (GA4)

Moving from Universal Analytics (UA) to Google Analytics 4 (GA4)

by CBC Operations | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips

Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the more powerful, machine learning-driven Google Analytics 4 (GA4)....
The Future of Lead Generation

The Future of Lead Generation

by Madison Cassel | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips

How To Improve Lead Generation Lead generation is an important factor in moving potential customers through the sales funnel. It can be difficult not only to get the potential customers to engage but also to take the next step towards converting to an actual...

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