by Anna Hertrich | Jan 20, 2023 | Creative Services, Marketing Tips, Uncategorized
Digital Display Ads To start, what exactly are Digital Display Ads? They are a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. Marketers use digital display ads across...
by Thomas Lorenzi | Jan 1, 2021 | Articles
Which Ad Sizes Should I Use? You’ve decided to work with us at Corkboard Concepts to help fulfill your digital marketing, that’s great! There’s a number of things to go over when planning and executing your digital marketing campaign, however, one of the most common...
by CBC Operations | Sep 12, 2020 | Common Marketing Acronyms
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy.
by CBC Operations | Sep 12, 2020 | Common Marketing Acronyms
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...
by CBC Operations | Aug 25, 2020 | Common Marketing Terms
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an...
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