by Trevor Stewart | Feb 3, 2023 | Articles, Blog, Marketing Guides, Search Marketing
Automated Bidding vs. Manual Bidding Have you ever wondered how Google’s Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can either manually place your CPC bids or you can allow Google to...
by Trevor Stewart | Nov 18, 2022 | Articles, Blog, Programmatic Advertising
Google Ads Overview Google Ads is a versatile platform that can help businesses advertise their company in a number of ways. The two most common uses of Google ads are search and display campaigns. Aside from these, some of the other campaign types are video,...
by Trevor Stewart | Sep 9, 2022 | Articles, Blog, Social Media Marketing
What is A Facebook Shop? Facebook Shops are one of Facebook’s newer endeavors, introduced in May of 2020. This offering from Facebook allows stores to simply create an online storefront on a platform that welcomes over 2.9 billion monthly users. A number of...
by Trevor Stewart | Feb 11, 2022 | Articles, Blog
What is Search Ads 360? Google’s Search Ads 360, formerly known as Doubleclick Search, is a marketing platform that allows marketers to manage large search campaigns. Search Ads 360 allows advertisers to run these campaigns across multiple engines and media channels....
by Trevor Stewart | Dec 3, 2021 | Articles, Blog
What is a Facebook Shop? At the beginning of the COVID-19 pandemic, a large number of small companies were put out of business as the world shut down. Facebook combated this by creating Facebook Shops, which allowed businesses to create an online shopping platform...
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