by Thomas Lorenzi | Sep 26, 2025 | Blog, Search Marketing
In today’s competitive digital landscape, businesses are constantly seeking ways to stand out and attract more customers. For local businesses, one of the most effective tools available is Google Local Service Ads (LSAs). Unlike traditional search ads, LSAs are...
by Lauren Palmer | Aug 15, 2025 | Blog, Search Marketing
Knowing how to allocate your search spend is a critical component of maximizing your return on investment (ROI). With numerous keywords, audiences, and assets to consider, navigating your budget can be overwhelming. Use this guide to help you as you create effective...
by CBC Operations | Sep 15, 2023 | Marketing Tips, Search Marketing
Voice Search Optimization for Content and Websites Let’s take a moment to give Siri, Alexa and “OK, Google” their due. Voice search is rapidly transforming the way users interact with search engines. With the rise of smart speakers, homes, devices, and the overall...
by CBC Operations | Aug 11, 2023 | Articles, Blog, Search Marketing
There are thousands of local directories that exist out there, with more popping up and fading away each day. In this article, we have compiled 8 of the best directories for local SEO. Directories are a great way to improve visibility and compile a listing that others...
by CBC Operations | Jul 26, 2023 | Search Marketing
How Do Google Vehicle Listing Ads Perform? Vehicle Listing Ads are one of Google’s newest products for Automotive Dealerships looking to promote their inventory. Paid search advertising has long been the advertising tactic of choice for purchase intent-driven...
by Trevor Stewart | Jun 23, 2023 | Articles, Blog, Programmatic Advertising, Search Marketing
A Product Feed Is… one of the best ways to send up-to-date information regarding your products to online channels. Feeds can be created in a few different formats such as XML, CSV, TSV, or JSON. Product feeds can be configured to automatically update, typically...
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