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How Google’s Automated Bidding Works

How Google’s Automated Bidding Works

by Trevor Stewart | Feb 3, 2023 | Articles, Blog, Marketing Guides, Search Marketing

Automated Bidding vs. Manual Bidding  Have you ever wondered how Google’s Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can either manually place your CPC bids or you can allow Google to...
SEO Trends To Pay Attention To In 2023

SEO Trends To Pay Attention To In 2023

by Julianna Rios | Jan 6, 2023 | Articles, Blog, Search Marketing

What is SEO?  Before we jump into SEO trends, it is important to understand what SEO is. SEO stands for search engine optimization. It is the process in which your website is improved so that it ranks higher on search engines such as Google or Bing.  In doing so, your...
What is Instagram SEO?

What is Instagram SEO?

by Anna Busalacchi | Nov 4, 2022 | Articles, Blog, Search Marketing, Social Media Marketing

What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the most effective marketing tools for businesses today. With over 1 billion users, it is difficult to cut through all the noise and grab the attention of...
What is Off-page SEO, and How Can It Help You Generate Traffic?

What is Off-page SEO, and How Can It Help You Generate Traffic?

by Jordan Atchison | Apr 29, 2022 | Articles, Marketing Guides, Marketing Tips, Search Marketing

Search Engine Optimization is no stranger in the digital marketing world. SEO practices help improve sites to rank better on search engines, making them easier for people to find. Most companies spend time working on on-page SEO and forget about the equally important...
How To Leverage Keywords On Buyer Intent

How To Leverage Keywords On Buyer Intent

by Jordan Atchison | Nov 1, 2021 | Marketing Guides, Marketing Tips, Search Marketing

Leveraging Purchase Intent Keywords For Better Return On Investment Keywords are the foundation of our searches, but all 5.6 billion searches conducted each day can be summarized into 3 search categories: Information Searches Navigational Searches Transactional...
Core Web Vitals And Search Engine Optimization

Core Web Vitals And Search Engine Optimization

by Jordan Atchison | Jul 23, 2021 | Search Marketing

Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally...
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