by Trevor Stewart | Feb 3, 2023 | Articles, Blog, Marketing Guides, Search Marketing
Automated Bidding vs. Manual Bidding Have you ever wondered how Google’s Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can either manually place your CPC bids or you can allow Google to...
by Julianna Rios | Jan 6, 2023 | Articles, Blog, Search Marketing
What is SEO? Before we jump into SEO trends, it is important to understand what SEO is. SEO stands for search engine optimization. It is the process in which your website is improved so that it ranks higher on search engines such as Google or Bing. In doing so, your...
by Anna Busalacchi | Nov 4, 2022 | Articles, Blog, Search Marketing, Social Media Marketing
What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the most effective marketing tools for businesses today. With over 1 billion users, it is difficult to cut through all the noise and grab the attention of...
by Jordan Atchison | Apr 29, 2022 | Articles, Marketing Guides, Marketing Tips, Search Marketing
Search Engine Optimization is no stranger in the digital marketing world. SEO practices help improve sites to rank better on search engines, making them easier for people to find. Most companies spend time working on on-page SEO and forget about the equally important...
by Jordan Atchison | Nov 1, 2021 | Marketing Guides, Marketing Tips, Search Marketing
Leveraging Purchase Intent Keywords For Better Return On Investment Keywords are the foundation of our searches, but all 5.6 billion searches conducted each day can be summarized into 3 search categories: Information Searches Navigational Searches Transactional...
by Jordan Atchison | Jul 23, 2021 | Search Marketing
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally...
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