by CBC Operations | Jan 6, 2023 | Articles, Blog, Search Marketing
What is SEO? Before we jump into SEO trends, it is important to understand what SEO is. SEO stands for search engine optimization. It is the process in which your website is improved so that it ranks higher on search engines such as Google or Bing. In doing so, your...
by CBC Operations | Dec 13, 2022 | Blog, Common Marketing Terms
Local Service Ads (LSAs) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSAs cover three main areas, each with slightly different nuances to setup and delivery of ads. These include: Google Guaranteed – This is for the home services...
by CBC Operations | Nov 11, 2022 | Articles, Blog, Creative Services
Customer Success Videos Customer success videos can be valuable to your brand in engaging potential customers. If done well, it will ensure that potential consumers can relate to your business. From a consumer’s point of view, it is persuasive to hear from...
by CBC Operations | Oct 14, 2022 | Articles, Blog
When we think about accessibility, we typically think of ramps into buildings, parking spaces, and bathroom handrails. However, in the world of technology and the internet, web accessibility is even more prevalent. Without web accessibility, it will limit the...
by CBC Operations | Oct 1, 2022 | Articles, Blog, Marketing Guides
Google’s New Update Aims to Provide Users with Better Quality Content Users’ growing frustration in finding valuable content has prompted Google to introduce a new update called the “Helpful Content Update,” completed on September 9, 2022. The sitewide signal update...
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