by CBC Operations | Jul 3, 2020 | Common Marketing Acronyms
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat...
by Jordan Atchison | Jun 12, 2020 | Marketing Tips, Search Marketing
A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and organic compilation that looks at ranking, impression share and what we’ll...
by CBC Operations | Jun 12, 2020 | Common Marketing Terms
What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single-word queries to long-tail keyword phrases. A...
by CBC Operations | Jun 5, 2020 | Articles, Marketing Tips
For any business, having a Google My Business (GMB) listing is imperative. This will help with your SEO and will increase your chances of being shown on Google’s Local Graph and Map Pack. A well-filled out listing will give your customers all the information they...
by CBC Operations | Jun 1, 2020 | Marketing Tips
Getting To Know A Corkboard Concept Before you delve into a digital marketing campaign, you first need to think: Have I made a plan? We believe that every great marketing strategy starts with a team, some ideas, and a Corkboard. Here are a few things you need to get...
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