5 Best Practices for Creating TikTok Ad Content

5 Best Practices for Creating TikTok Ad Content

These days, it seems like everyone is trying to get their message out on social media. Reaching customers on social media has shown to be an effective part of a brand’s marketing mix. Companies have been utilizing Instagram and Facebook for a while but TikTok, one of...

What Does oCPC Stand For?

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...