by Thomas Lorenzi | Jan 5, 2024 | Articles
These days, it seems like everyone is trying to get their message out on social media. Reaching customers on social media has shown to be an effective part of a brand’s marketing mix. Companies have been utilizing Instagram and Facebook for a while but TikTok, one of...
by Anna Busalacchi | Nov 15, 2023 | Articles, Social Media Marketing
In the ever-changing realm of digital marketing, one platform stands out for its rapid growth and unique impact: TikTok. As trends continue to shift, it’s become crucial for brands to navigate this landscape effectively. As a premier Pittsburgh TikTok...
by Anna Busalacchi | Jul 21, 2023 | Articles, Blog, Social Media Marketing
As it comes with no surprise, social media has swept the digital age by storm. Everyone from teenagers to business managers, influencers, and large companies are using social media platforms in some way. However, there’s a large difference between scrolling social...
by Jordan Atchison | Feb 1, 2023 | Articles, Blog, Social Media Marketing
What are the Average TikTok Ads Metrics You Should Benchmark Against with a TikTok Advertising Campaign? With any business, staying ahead of the competition is crucial – and that’s never been more true than with social media. This means being knowledgeable about...
by CBC Operations | Sep 12, 2020 | Common Marketing Acronyms
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...
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