by Thomas Lorenzi | Aug 23, 2024 | Blog
In the ever-evolving landscape of digital advertising, staying ahead of the competition requires leveraging the most advanced tools and strategies available. Google Ads, a leader in this space, continually innovates to provide advertisers with the best possible...
by Trevor Stewart | Nov 18, 2022 | Articles, Blog, Programmatic Advertising
Google Ads Overview Google Ads is a versatile platform that can help businesses advertise their company in a number of ways. The two most common uses of Google ads are search and display campaigns. Aside from these, some of the other campaign types are video,...
by Jordan Atchison | Mar 13, 2022 | Common Marketing Terms
Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs. These ads automatically tie in a dealerships inventory, match those to search queries and shows an ad that includes:...
by CBC Operations | Sep 12, 2020 | Common Marketing Acronyms
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy.
by CBC Operations | Jun 22, 2020 | Common Marketing Terms
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call...
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