5 Tips For A Successful Rebrand

5 Tips For A Successful Rebrand

It’s the start of a new year and you may be contemplating giving your business brand a bit of a facelift. Rebranding is modifying or updating the image of your company. There are many benefits of rebranding such as reaching new customers and distinguishing...
Mood Boards Help When Building A Brand

Mood Boards Help When Building A Brand

Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a mood board as a collage of brainstormed thoughts.This method of creative...
How Color Gives Meaning To Design

How Color Gives Meaning To Design

When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. Research from the Institute for Color Research reveals people make a subconscious...
5 Things To Include When Developing A Website

5 Things To Include When Developing A Website

Websites are just as important as a brick and mortar store location, and in some cases, they replace them (think e-Commerce sites). This is why it is so important to have a website and keep it modern when you update or develop it. The importance of an updated website...