SEM

Why should I care about

search engine marketing?

When your customers search for your business, your products or services, or any other relevant search terms, you obviously want to make sure you’re one of the results. Search Engine Marketing (SEM) makes sure your business is on search engine result pages where you want to be found. 

Through paid search ads, we target specific, relevant keywords/search queries in your business’s ideal targeted location. So, say you’re a coffee shop in Downtown Pittsburgh. When a customer searches something along the lines of “coffee shop near me” within your targeted location, paid ads will bid for the highest ranking spot so that your coffee shop shows up first. Paid search campaigns can compliment your organic listing. When your business pops up multiple times on a result page, there are more chances for the customer to click on your webpage.

What is included with
Corkboard search?

Search Engine Marketing supports your companies efforts in being found within the different scenarios. A Corkboard approach to search is to not only make you visible with search queries that are related to your product, service or company, but to elicit engagement from people that are searching for items that will drive business value. We design a strategy that fits your business and work through the structure and implementation from campaign setup through keyword and audience targeting, and follow through with engaging ads. We begin with a broad approach, and aggressively optimize making sure we’re finding those right micro-moments that drive success.

Types of search queries:

NAVIGATIONAL

Go-to searches
“Starbucks”

INFORMATIONAL

Find-out-more searches
“How to sync my car
garage door opener”

TRANSACTIONAL

Buy now searches
“Bicycle shop near me”

A Corkboard approach to search.

At Corkboard Concepts, we focus on the types of searches that are going to bring you ROI. Whether it is bringing buyers to your store, signs ups to your informative seminar, or anything else – your goals are first in mind. Our approach to search campaigns is to focus on a general subset of search queries that relate to your company and goals. Our strategy works through discovery of new high-value keywords and low-cost opportunities, while continually optimizing. Every campaign is set to start fresh for each company and industry, but we pull on data and optimization techniques across every facet of our organization to support ongoing efforts. Every single conversion that we track provides better insight into your campaign, whether it is from your company, industry, geographic region, and nearly anything else.

Articles