by CBC Operations | Mar 17, 2021 | Common Marketing Terms
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and...
by CBC Operations | Mar 15, 2021 | Common Marketing Acronyms
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories,...
by CBC Operations | Mar 13, 2021 | Common Marketing Acronyms
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s...
by CBC Operations | Mar 11, 2021 | Common Marketing Acronyms
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such...
by CBC Operations | Mar 9, 2021 | Common Marketing Terms
Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons. First, they can appear as a disturbance when browsing. Secondly, many...
by CBC Operations | Mar 7, 2021 | Common Marketing Terms
Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make shopping easy and fun....
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