by CBC Operations | Mar 5, 2021 | Common Marketing Acronyms
Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat’s most favorite features. According to the company, it’s estimated that one out of three...
by CBC Operations | Mar 3, 2021 | Common Marketing Terms
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include attachments that allow...
by CBC Operations | Mar 1, 2021 | Common Marketing Acronyms
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their message to be...
by Jordan Atchison | Feb 28, 2021 | Common Marketing Terms
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers...
by CBC Operations | Feb 27, 2021 | Common Marketing Terms
A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like Google and Bing,...
by CBC Operations | Feb 25, 2021 | Common Marketing Terms
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on their social media...
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