by CBC Operations | Apr 8, 2021 | Common Marketing Terms
TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on the app store and...
by CBC Operations | Apr 6, 2021 | Common Marketing Acronyms
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in improving their competitive edge. For example,...
by CBC Operations | Apr 4, 2021 | Common Marketing Acronyms
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM but are sold as an...
by CBC Operations | Mar 31, 2021 | Common Marketing Terms
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests, it’s all about getting new customers who are not already on your current...
by CBC Operations | Mar 29, 2021 | Common Marketing Acronyms
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about...
by CBC Operations | Mar 27, 2021 | Common Marketing Terms
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on....
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