by CBC Operations | Apr 20, 2021 | Common Marketing Acronyms
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something...
by CBC Operations | Apr 18, 2021 | Common Marketing Terms
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded...
by CBC Operations | Apr 16, 2021 | Common Marketing Terms
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and don’t appear...
by CBC Operations | Apr 14, 2021 | Common Marketing Terms
Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect with their audiences...
by CBC Operations | Apr 12, 2021 | Common Marketing Terms
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video and are shown on full screen. It’s one of the most popular ad creation...
by CBC Operations | Apr 10, 2021 | Common Marketing Terms
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories. This ad format allows you to create...
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