by CBC Operations | Aug 19, 2021 | Common Marketing Terms
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...
by CBC Operations | Aug 17, 2021 | Common Marketing Terms
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...
by CBC Operations | Aug 15, 2021 | Common Marketing Acronyms
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from your mobile phone...
by CBC Operations | Aug 13, 2021 | Common Marketing Acronyms
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how to build a particular...
by CBC Operations | Aug 11, 2021 | Common Marketing Terms
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn’t automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes...
by CBC Operations | Aug 9, 2021 | Common Marketing Terms
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user...
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