by CBC Operations | Mar 19, 2021 | Common Marketing Terms
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to...
by CBC Operations | Mar 17, 2021 | Common Marketing Terms
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and...
by CBC Operations | Mar 9, 2021 | Common Marketing Terms
Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons. First, they can appear as a disturbance when browsing. Secondly, many...
by CBC Operations | Mar 7, 2021 | Common Marketing Terms
Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make shopping easy and fun....
by CBC Operations | Mar 3, 2021 | Common Marketing Terms
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include attachments that allow...
by Jordan Atchison | Feb 28, 2021 | Common Marketing Terms
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers...
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