by CBC Operations | Apr 8, 2021 | Common Marketing Terms
TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on the app store and...
by CBC Operations | Mar 31, 2021 | Common Marketing Terms
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests, it’s all about getting new customers who are not already on your current...
by CBC Operations | Mar 27, 2021 | Common Marketing Terms
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on....
by CBC Operations | Mar 25, 2021 | Common Marketing Terms
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information and a set of...
by CBC Operations | Mar 23, 2021 | Common Marketing Terms
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s widely used in...
by CBC Operations | Mar 21, 2021 | Common Marketing Terms
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an important part of...
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