by CBC Operations | Aug 25, 2021 | Articles
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? Have you ever looked up a business, saw the listing said it was open, and made the trip all the way there just to find out the business is...
by CBC Operations | Aug 19, 2021 | Common Marketing Terms
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...
by CBC Operations | Aug 17, 2021 | Common Marketing Terms
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...
by CBC Operations | Aug 15, 2021 | Common Marketing Acronyms
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from your mobile phone...
by CBC Operations | Aug 13, 2021 | Common Marketing Acronyms
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how to build a particular...
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