All Articles
The Importance of Using Social Media Scheduling Platforms
What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create...
What Does VAR Mean?
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or...
What Does OEM Stand For?
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to...
What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your...
What Does DMP mean?
A data management platform is software used to collect and manage large data from different sources A DMP is an...
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing...
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist...
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver...
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are...
What Does GDN Stand For?
GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through...
What Does RTB Stand For?
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding...
Protecting Paid Search Campaigns From Fraudulent Clicks
Blocking Ad Fraud From Your Paid Search Campaigns One of the most effective ways to get more out of a...
7 Steps to Effectively Put Together a Marketing Strategy
How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is...
What Is Ad Inventory?
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is...
What Is An Ad Exchange?
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of...
What Is A SSP?
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the...
Photography Tips To Help Dealerships Sell More
Local Photography Selling Local Vehicles Learn how to leverage photography in your Tier 3 Advertising goals. Stand out from the...
What Is A DSP?
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP...
What Web Stories Are, Why You Should Be Using Them, And How
What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content...
4 Stages of Web Development
There are many ways of developing a website and there are many different websites that require a different approach. Below...