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Avoiding Common Mistakes in Social Media Advertising

Avoiding Common Mistakes in Social Media Advertising

by | Sep 6, 2024 | Blog

It is difficult to avoid making mistakes in social media advertising, especially if you are new to this type of advertising. However, knowing the common errors of social media advertising ahead of time can help you run successful campaigns and achieve your marketing...
The importance of paid social media advertising

The importance of paid social media advertising

by | Oct 29, 2020 | Articles

Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities...

What Does oCPC Stand For?

by | Sep 12, 2020 | Common Marketing Acronyms

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...

what does ecpi mean?

by | Aug 25, 2020 | Common Marketing Acronyms

eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new...