by CBC Operations | Dec 7, 2020 | Articles
How To Advertise On Snapchat In 2020, Snapchat reported having 249 million daily active users worldwide making it one of the most used social media platforms. The bulk of snapchat users are between the ages of 18-24 with people between the ages of 25-35 not far...
by CBC Operations | Sep 5, 2020 | Common Marketing Acronyms
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in...
by Thomas Lorenzi | Aug 25, 2020 | Common Marketing Acronyms
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new...
by CBC Operations | Aug 25, 2020 | Common Marketing Terms
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an...
by CBC Operations | Aug 25, 2020 | Common Marketing Terms
Swipe Ups are actions on SnapChat Swipe Ups are similar actions to “Clicks” on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on a mobile device is a “Swipe UP”. For more, see also...
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