The New & Improved Search Ads 360

The New & Improved Search Ads 360

What is Search Ads 360? Google’s Search Ads 360, formerly known as Doubleclick Search, is a marketing platform that allows marketers to manage large search campaigns. Search Ads 360 allows advertisers to run these campaigns across multiple engines and media channels....

What is a Keyword?

What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single-word queries to long-tail keyword phrases. A...