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Why should I care about search engine marketing?

When your customers search for your business, your products or services, or any other relevant search terms, you obviously want to make sure you’re one of the results. Search Engine Marketing (SEM) makes sure your business is on search engine result pages where you want to be found. 

Through paid search ads, we target specific, relevant keywords/search queries in your business’s ideal targeted location. So, say you’re a coffee shop in Downtown Pittsburgh. When a customer searches something along the lines of “coffee shop near me” within your targeted location, paid ads will bid for the highest ranking spot so that your coffee shop shows up first. Paid search campaigns can compliment your organic listing. When your business pops up multiple times on a result page, there are more chances for the customer to click on your webpage.

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What is included with Corkboard Sem?

At Corkboard Concepts, we’ll work to target the specifics of what searches you’ll want to be found under. This can include (but is not limited to) bidding on your own branded keywords (i.e. “Joe’s Coffee Shop”), competition keywords (i.e. “Karen’s Coffee”), local searches (i.e. “coffee Downtown Pittsburgh”), and specific services or offerings (i.e. “coffee shop with wifi”). We can work with you to determine what keywords you think will be the most helpful for your business, and we do our own independent research to pull keywords that will best fit what searches you need to be found in. 

On top of that, we’re always working to optimize paid search campaigns. If a term or ad copy isn’t pulling traffic to your website , we’ll remove that and find something that works best for your campaign.

A Corkboard Approach to Search marketing.

At Corkboard Concepts, we focus on the types of searches that are going to bring you ROI. Whether it is bringing buyers to your store, signs ups to your informative seminar, or anything else – your goals are first in mind.

Our approach to search campaigns is to focus on a general subset of search queries that relate to your company and goals. Our strategy works through discovery of new high-value keywords and low-cost opportunities, while continually optimizing. Every campaign is set to start fresh for each company and industry, but we pull on data and optimization techniques across every facet of our organization to support ongoing efforts.

Every single conversion that we track provides better insight into your campaign, whether it is from your company, industry, geographic region, and nearly anything else.

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