by CBC Operations | Feb 23, 2021 | Common Marketing Terms
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience by enabling them to...
by CBC Operations | Feb 21, 2021 | Common Marketing Terms
A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on in their minds when searching for a product. How do we know which...
by CBC Operations | Feb 19, 2021 | Common Marketing Terms
A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing. A buyer intent data can...
by CBC Operations | Feb 17, 2021 | Common Marketing Terms
A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product. The information collected (called...
by CBC Operations | Feb 15, 2021 | Common Marketing Acronyms
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be considered as IoT. These connected objects are equipped with...
by CBC Operations | Feb 13, 2021 | Common Marketing Acronyms
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most...
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