by CBC Operations | Jul 24, 2021 | Common Marketing Terms
Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things such as navigating,...
by CBC Operations | Jul 22, 2021 | Common Marketing Terms
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather than outright selling...
by CBC Operations | Jul 20, 2021 | Common Marketing Acronyms
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to all users, especially...
by CBC Operations | Apr 20, 2021 | Common Marketing Acronyms
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something...
by CBC Operations | Apr 18, 2021 | Common Marketing Terms
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded...
by CBC Operations | Apr 16, 2021 | Common Marketing Terms
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and don’t appear...
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