by CBC Operations | Feb 1, 2021 | Common Marketing Terms
Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be a transactional query. For example, search requests that include...
by CBC Operations | Jan 30, 2021 | Common Marketing Terms
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.”...
by CBC Operations | Jan 28, 2021 | Common Marketing Terms
A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find a particular website. The users don’t necessarily have a clear intent of...
by CBC Operations | Jan 26, 2021 | Common Marketing Terms
Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company. It’s also about customers’ ability to associate your product with their lifestyle. For...
by CBC Operations | Jan 24, 2021 | Common Marketing Terms
A Website Front-End is the visual aspect of a website that users can view and interact with Front-End, also called the client-side, is anything that users experience when navigating a website. Unlike a Website Back-End, where every work that goes into creating a...
by CBC Operations | Jan 22, 2021 | Common Marketing Terms
A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this is where you’ll see your business growing. When your company has...
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