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There’s A New Acronym In Town And It’s AMA

There’s A New Acronym In Town And It’s AMA

What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads will retarget buyers with ads that are based on the builds they create when...
Traditional Print vs. Digital Marketing

Traditional Print vs. Digital Marketing

Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective   Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of...
The Difference Between a Click and a Session

The Difference Between a Click and a Session

The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For...
A Comparison of Marketing Platforms

A Comparison of Marketing Platforms

Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to...
Google Ads Country Exclusion List

Google Ads Country Exclusion List

Last updated: December 2024 Google Ads Country Exclusion List: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a...