by Trevor Stewart | Jan 26, 2024 | Articles, Marketing Guides
Starting in 2021, Bing Ads rolled out Microsoft’s Automotive Ads, allowing automotive advertisers to showcase their vehicles more effectively to consumers. These ads allow advertisers to drive more quality clicks to their website, increasing vehicle sales. By...
by Trevor Stewart | Dec 14, 2023 | Articles
Google Ads is revolutionizing the digital advertising landscape with the introduction of new Demand Gen campaigns, designed to supersede the existing Discovery campaigns. This shift marks a significant advancement in how businesses can connect with their audiences and...
by Trevor Stewart | Jun 23, 2023 | Articles, Blog, Programmatic Advertising, Search Marketing
A Product Feed Is… one of the best ways to send up-to-date information regarding your products to online channels. Feeds can be created in a few different formats such as XML, CSV, TSV, or JSON. Product feeds can be configured to automatically update, typically...
by Trevor Stewart | Apr 7, 2023 | Articles, Blog, Marketing Guides, Programmatic Advertising, Search Marketing
Could your company benefit from Google Vehicle Listings? If you are a huge auto dealership franchise or a small-town dealer chances are you will benefit from investing in Google vehicle listings. What are they and how can they help improve your marketing efforts? Keep...
by Trevor Stewart | Feb 3, 2023 | Articles, Blog, Marketing Guides, Search Marketing
Automated Bidding vs. Manual Bidding Have you ever wondered how Google’s Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can either manually place your CPC bids or you can allow Google to...
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