by Olivia Ferrante | Jul 12, 2021 | Articles, Blog
What are Porter’s Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an industry with regard to your competitors, your substitutes, your...
by Madison Cassel | Jul 2, 2021 | Articles, Blog
Blogs are becoming a popular way of communicating ideas, recipes, or important information. If you are in the digital marketing industry, have a website, or just have an online presence that you want to maintain, then chances are that you may write a blog at some...
by Anna Hertrich | Jun 18, 2021 | Articles, Blog
What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealing to the reader. Typography includes font style, appearance, and...
by CBC Operations | Sep 7, 2020 | Common Marketing Acronyms
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to retailers (a B2B...
by CBC Operations | Jul 3, 2020 | Marketing Tips
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different marketing stakeholders and business owners. There have been several...
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