What does AoR stand for?

AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts....
5 Signs You Need to Outsource Your Marketing

5 Signs You Need to Outsource Your Marketing

When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different marketing stakeholders and business owners. There have been several...