STRATEGIC MARKETING PLAN
What are the benefits of a
Strategic Marketing Plan?
Every thorough marketing initiative, campaign or branding deserves your due diligence and a thoughtful strategy helps ensure that you’re meeting objectives within required parameters. Taking a long-term view of marketing efforts also allows for synchronized efforts, which results in a more efficient use of time, resources and platform utilization. A well-planned marketing strategy can help your business bolster long-term value, generate more return on investment and be able to more clearly identify areas of positive contribution.
Strategic Marketing Plan services offered by Corkboard Concepts
A marketing strategy eliminates all of the one-off marketing initiatives, including unplanned spend, one-off marketing efforts and communication that doesn’t contribute to the greater plan. A marketing strategy forces some hard questions and makes you as a company look internally and externally to determine the major factors around your brand, your competition and your customer. It outlines a plan of not only action but analysis so that one marketing strategy can feed into the next, which allows your business to constantly grow.
Corkboard Concepts’ approach to Strategic Marketing Plans
At Corkboard Concepts, strategy is at the forefront of what we do. We know that the best marketing campaigns are not ones that focus on a single tactic and instead leverage the coordination of multiple inbound and outbound marketing initiatives to reach a common goal.
A major powersports dealership utilized our services for their marketing strategy. Communication, messaging and branding came second to understanding their customer. To do so, we had to work backwards and understand the individual lines they carried and the customer persona that each of those related to. Ducati, Triumph, Kawasaki, Honda and Can-Am each have a unique customer and all of those needed to be included individually.
Defining these unique characteristics and appropriately targeting and communicating allowed for us to pull into 2019 and exceed last year unit sales. Targeted events, unique messaging and constant optimization were driving factors to the success of this marketing strategy.
5 Quick Ways To Find Good Keywords
Why Do We Need Keywords? Are you constantly trying to find good keywords, but you don't know where to them? When it comes to search engine marketing, one of the most important steps to success isLearn More
5 Tips For Building A Strong Brand Strategy
In today’s digital world, having a strong brand strategy is necessary for you to connect with your customers and stand out from the crowd! Many people mistakenly think that a brand strategy isLearn More
5 Tips For A Great Email Marketing Campaign
What Is Email Marketing? Email marketing is a marketing strategy that utilizes emails as a way to engage with your audience and promote brand awareness, develop leads, and makeLearn More
4 Ways SEO and Web Design Go Together
SEO and Web Design are two components that one wouldn’t assume go hand in hand but they do. Not only does SEO and Web design complement each other, but they also coexist and need eachother toLearn More
What Is 4K Video?
What is 4K video, and do I need it when recording my company videos? 4K video, also known as ultra-high-definition (UHD) video, is a format that offers a higher resolution than traditionalLearn More
How Google’s Automated Bidding Works
Automated Bidding vs. Manual Bidding Have you ever wondered how Google's Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You canLearn More