STRATEGIC MARKETING PLAN
What are the benefits of a
Strategic Marketing Plan?
Strategic Marketing Plan services offered by Corkboard Concepts
Corkboard Concepts’ approach to Strategic Marketing Plans
A major powersports dealership utilized our services for their marketing strategy. Communication, messaging and branding came second to understanding their customer. To do so, we had to work backwards and understand the individual lines they carried and the customer persona that each of those related to. Ducati, Triumph, Kawasaki, Honda and Can-Am each have a unique customer and all of those needed to be included individually.
Defining these unique characteristics and appropriately targeting and communicating allowed for us to pull into 2019 and exceed last year unit sales. Targeted events, unique messaging and constant optimization were driving factors to the success of this marketing strategy.