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What Is A Quick Back?

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CBC Operations

Nov 15, 2020

Quick Backs Are Clicks On A Website That Result In Quickly Going Back

This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a pag

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e that turned out to not be what they were looking for.

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Quick Backs, similar to either Dead Clicks or Rage Clicks, are a sign of potentially misleading or poorly placed links. If there are too many sessions with Quick Backs, further investigation is required to understand if it is a signal of a greater problem.  

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CBC Operations

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