SEO

Why should I care about SEO?

Search Engine Optimization (or SEO for short), is the process in which your website is improved to rank in search engines such as Google or Bing. In doing so, your website will receive more organic search traffic for search terms that are relevant and valuable to your business.

SEO is important in today’s age where most questions and queries are typed into search engines. On an average day, Google processes roughly 3.5 billion search phrases. When someone is searching for a product or service you offer, you want to be found on that first page of Google.

What is included with
Corkboard search?

Search Engine Marketing supports your companies efforts in being found within the different scenarios. A Corkboard approach to search is to not only make you visible with search queries that are related to your product, service or company, but to elicit engagement from people that are searching for items that will drive business value. We design a strategy that fits your business and work through the structure and implementation from campaign setup through keyword and audience targeting, and follow through with engaging ads. We begin with a broad approach, and aggressively optimize making sure we’re finding those right micro-moments that drive success.

Types of search queries:

NAVIGATIONAL

Go-to searches
“Starbucks”

INFORMATIONAL

Find-out-more searches
“How to sync my car
garage door opener”

TRANSACTIONAL

Buy now searches
“Bicycle shop near me”

A Corkboard approach to search.

At Corkboard Concepts, we focus on the types of searches that are going to bring you ROI. Whether it is bringing buyers to your store, signs ups to your informative seminar, or anything else – your goals are first in mind. Our approach to search campaigns is to focus on a general subset of search queries that relate to your company and goals. Our strategy works through discovery of new high-value keywords and low-cost opportunities, while continually optimizing. Every campaign is set to start fresh for each company and industry, but we pull on data and optimization techniques across every facet of our organization to support ongoing efforts. Every single conversion that we track provides better insight into your campaign, whether it is from your company, industry, geographic region, and nearly anything else.

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