SEO
Why should I care about SEO?
Search Engine Optimization (or SEO for short), is the process in which your website is improved to rank in search engines such as Google or Bing. In doing so, your website will receive more organic search traffic for search terms that are relevant and valuable to your business.
SEO is important in today’s age where most questions and queries are typed into search engines. On an average day, Google processes roughly 3.5 billion search phrases. When someone is searching for a product or service you offer, you want to be found on that first page of Google.
What is included with
Corkboard search?
Search Engine Marketing supports your companies efforts in being found within the different scenarios. A Corkboard approach to search is to not only make you visible with search queries that are related to your product, service or company, but to elicit engagement from people that are searching for items that will drive business value. We design a strategy that fits your business and work through the structure and implementation from campaign setup through keyword and audience targeting, and follow through with engaging ads. We begin with a broad approach, and aggressively optimize making sure we’re finding those right micro-moments that drive success.
Types of search queries:
NAVIGATIONAL
Go-to searches
“Starbucks”
“Starbucks”
INFORMATIONAL
Find-out-more searches
“How to sync my car
garage door opener”
“How to sync my car
garage door opener”
TRANSACTIONAL
Buy now searches
“Bicycle shop near me”
“Bicycle shop near me”
A Corkboard approach to search.
At Corkboard Concepts, we focus on the types of searches that are going to bring you ROI. Whether it is bringing buyers to your store, signs ups to your informative seminar, or anything else – your goals are first in mind. Our approach to search campaigns is to focus on a general subset of search queries that relate to your company and goals. Our strategy works through discovery of new high-value keywords and low-cost opportunities, while continually optimizing. Every campaign is set to start fresh for each company and industry, but we pull on data and optimization techniques across every facet of our organization to support ongoing efforts. Every single conversion that we track provides better insight into your campaign, whether it is from your company, industry, geographic region, and nearly anything else.
Articles
5 Social Media Marketing Mistakes You Should Avoid
Today, social media has transformed the way we communicate and the way businesses interact with their customers. It is one of the most powerful tools for building brand awareness, promoting products
Learn MoreGoogle Local Service Ads For Appliance Repair Services
Google Guaranteed Ads for Appliance Repair: What You Need to Know Google Guaranteed Ads provide one of the most efficient outlets for Appliance Repair Service companies to generate more leads. With
Learn MoreGoogle Local Service Ads for Carpenters
Getting Google Guaranteed for your Carpenter business: What you need to know Are you a carpenter looking to increase your local visibility, credibility, and customer base? Google Local Service Ads
Learn More4 Reasons To Update Your Website
Is my website outdated? Here 4 signs to tell if you need to update your website. In the modern day of smartphones, tablets, and other technologies, it is easy to get information at your
Learn MoreGoogle Local Service Ads for Carpet Cleaners
Google Guaranteed Ads for Carpet Cleaners: What You Need to Know Google Guaranteed Ads present a highly effective opportunity for Carpet Cleaner Service companies to expand their lead generation
Learn MoreMoving from Universal Analytics (UA) to Google Analytics 4 (GA4)
Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the
Learn More
