What does GRP Stand For?

GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business' advertising campaign is looking to reach Females Age 18-54, Gross Rating Points would be determined based on what percentage of Females Age 18-54 that campaign reached. When placing media it is important to understand your target audience, and then measure the reach of the campaign using KPIs like Gross Rating Points (GRPs).

GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business' advertising campaign is looking to reach Females Age 18-54, Gross Rating Points would be determined based on what percentage of Females Age 18-54 that campaign reached. When placing media it is important to understand your target audience, and then measure the reach of the campaign using KPIs like Gross Rating Points (GRPs).