by CBC Operations | Mar 23, 2021 | Common Marketing Terms
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s widely used in...
by CBC Operations | Mar 21, 2021 | Common Marketing Terms
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an important part of...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as...
by CBC Operations | Mar 19, 2021 | Common Marketing Terms
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to...
by CBC Operations | Mar 17, 2021 | Common Marketing Terms
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and...
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