by CBC Operations | Nov 15, 2020 | Common Marketing Terms
Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a page that turned out to not be what they were...
by CBC Operations | Nov 13, 2020 | Common Marketing Acronyms
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one integrated place. The tools on the SA360 platform help...
by CBC Operations | Nov 11, 2020 | Common Marketing Acronyms
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The platform features make it...
by CBC Operations | Nov 9, 2020 | Common Marketing Acronyms
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts....
by CBC Operations | Nov 8, 2020 | Common Marketing Terms
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity’s analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a negative metric...
by CBC Operations | Nov 7, 2020 | Common Marketing Acronyms
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their products or services are superior to their competitors. USP is an...
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