by CBC Operations | Oct 30, 2020 | Common Marketing Acronyms
In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leads have identified themselves with the company and are ready to make a...
by CBC Operations | Oct 28, 2020 | Common Marketing Acronyms
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers. It’s important to note that those leads that didn’t qualify into SQL shouldn’t be discarded just yet. These leads...
by CBC Operations | Oct 24, 2020 | Common Marketing Acronyms
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect. At this stage, the sales team has accepted that the lead is valuable. However, a more rigorous process needs to be done, including confirming the lead’s...
by Jordan Atchison | Oct 23, 2020 | Common Marketing Acronyms
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4...
by CBC Operations | Oct 22, 2020 | Common Marketing Acronyms
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads need to pass the...
by CBC Operations | Oct 20, 2020 | Common Marketing Acronyms
The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customers go through in the process of purchasing a product or service....
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