by CBC Operations | Apr 28, 2020 | Articles, Common Marketing Acronyms
What Is a Google Business Profile? A Google Business Profile is a free tool that allows businesses to establish and manage their presence across Google properties. It helps businesses claim their listing, ensuring that accurate information appears when potential...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and allow you to access content not available through Cable TV networks or Broadcast TV networks. CTVs allow a consumer to access software like Netflix, Hulu,...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing cable providers. OTT Devices include Xbox, Playstation, Roku, Chromecast, Amazon Fire Stick, and any other device that allows you to stream online...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes. Some of the popular channels may include Facebook, Instagram, Pinterest, LinkedIn, and others. There are various tools and platforms to utilize to help manage...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
PLA Stands For Product Listing Ads Product Listing Ads or PLA, are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs). PLA’s show product images, prices, and retailers – so are a good way to get your products in front of...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
RLSA’s or Remarketing Lists for Search Ads is the use of Remarketing in Paid Search / PPC campaigns through Google Ads. RLSA’s are used in the audience feature and can target people who have previously visited your site, and can tailor your bidding to target those on...
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