by CBC Operations | May 16, 2020 | Common Marketing Acronyms
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we’ll also be using CBC as well. More commonly, CBC can be found in...
by CBC Operations | Apr 29, 2020 | Common Marketing Acronyms
OOH is outdoor advertising, which stands for Out Of Home media. This is the larger classification for advertising placements like billboards, bus stops, benches, and more. It’s quite literally advertising and media placements that exist away from your house. New...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does SOV mean? SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based on either audience, keywords, or placements. This is a competitive benchmark to provide an organization with insights into how much of...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site. CTA’s are often included in Paid Search Ads, display ads, social...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based on the number of impressions served, but not necessarily seen. Traditional media may base CPM on distribution numbers or households and for digital...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
CRO Stands For Conversion Rate Optimization Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of advertising in reaching conversions. CRO can take place in multiple areas, two notable ones being In-Advertising and...
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