by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
SERP Stands For Search Engine Results Page Search Engine Results Pages or ‘SERPs’, is the common reference to Google’s search results (among other search engines as well). This is the page that a user is greeted by after searching a particular query....
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by advertising (it does not take into account profit margin). The equation for ROAS looks as follows: Revenue Divided By Cost Equals Return On Ad Spend. ROAS...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does ROMI mean and stand for? ROMI Stands for Return on Marketing Investment. Similar to ROI (Return on Investment), Return On Marketing Investment (ROMI) takes a look at the returns a company can attribute to marketing and advertising functions. This equation...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What Does KPI Mean? KPI stands for Key Performance Indicators. KPIs are a reference to events that have a positive business outcome but fall short of complete goal completions or conversions. These are usually seen as stepping stones to reaching the completion of an...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular events, commonly referred to as goals, conversions or purchases. This takes a look at the overall cost required to reach one of these conversions...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is a gauge of efficiency of campaign performance without needing to set up...
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