by Olivia Ferrante | Feb 10, 2026 | Articles
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position....
by CBC Operations | Jan 13, 2026 | Articles, Blog
In the digital marketing world, trends quickly come and go. However, some types of content have the power to stay relevant and valuable over time. It’s called Evergreen Content. In this article, you will learn what does evergreen mean in marketing and why it remains a...
by CBC Content Team | Jan 9, 2026 | Articles, Press
Mt. Pleasant, PA — Time is running out to nominate a deserving Pittsburgh-area veteran for a free furnace. The nomination period closes tomorrow, Saturday, January 10, for Johnson’s Heating and Supplies, Inc.’s annual furnace giveaway in partnership with Heroes Never...
by CBC Operations | Jan 9, 2026 | Articles, Blog
Would you like to know how a website functions? HTML is the technology that works seamlessly in the background. It is one of the vital building blocks of the internet and an unsung hero. It is the reason why we can browse the web. Discover the importance of HTML and...
by Thomas Lorenzi | Jan 2, 2026 | Articles, Blog
At Corkboard Concepts, we believe that the key to a successful data-driven marketing strategy lies in smart, informed decision-making. By integrating strategic planning, creativity, and comprehensive data analysis, we craft marketing campaigns that deliver measurable...
by Lauren Palmer | Dec 19, 2025 | Articles, Blog
When deciding how to spend your digital advertising budget, understanding the difference between display ads vs search ads is crucial. It may be challenging to decide which route makes the most sense. After examining business goals, knowing your target audience, and...
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