by Madison Cassel | Sep 6, 2024 | Blog
It is difficult to avoid making mistakes in social media advertising, especially if you are new to this type of advertising. However, knowing the common errors of social media advertising ahead of time can help you run successful campaigns and achieve your marketing... 
by Madison Cassel | Jul 12, 2024 | Blog
What is Demographic Data? Demographic data is the extent of characteristics pertaining to individuals or groups within a population. These characteristics often include age, gender, income level, education, occupation, marital status, ethnicity, and geographical... 
by Madison Cassel | Jan 19, 2024 | Blog
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually... 
by Madison Cassel | Dec 8, 2023 | Articles, Social Media Marketing
Has this ever happened to you? You’ve been itching to get a new pair of sneakers for a while, so you finally do some online shopping to find that perfect pair of trainers. Next thing you know, your Instagram feed is filled with sponsored posts depicting deals and... 
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing... 
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