by Jordan Atchison | Jul 23, 2021 | Search Marketing
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally...
by Jordan Atchison | Jun 1, 2021 | Marketing Guides
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to...
by Jordan Atchison | Feb 28, 2021 | Common Marketing Terms
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers...
by Jordan Atchison | Dec 18, 2020 | Marketing Guides
Last updated: December 2024 Google Ads Country Exclusion List: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a...
by Jordan Atchison | Oct 23, 2020 | Common Marketing Acronyms
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4...
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