by Jordan Atchison | Nov 1, 2021 | Marketing Guides, Marketing Tips, Search Marketing
Leveraging Purchase Intent Keywords For Better Return On Investment Keywords are the foundation of our searches, but all 5.6 billion searches conducted each day can be summarized into 3 search categories: Information Searches Navigational Searches Transactional...
by Jordan Atchison | Sep 1, 2021 | Articles, Blog, Marketing Guides
Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our focus is outcome-based marketing. Our eye is on the desired outcome for our clients. We focus on what they’re looking for – increased revenue, more subscribers, increased...
by Jordan Atchison | Aug 25, 2021 | Articles
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? Have you ever looked up a business, saw the listing that said it was open and made the trip all the way there just to find out the business is...
by Jordan Atchison | Jul 23, 2021 | Search Marketing
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally...
by Jordan Atchison | Jun 1, 2021 | Marketing Guides
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to...
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