by CBC Operations | Sep 21, 2020 | Common Marketing Terms
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth (WoM), and others. With Earned Media, the brand does not own the channels...
by CBC Operations | Sep 20, 2020 | Common Marketing Terms
Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original,...
by CBC Operations | Sep 18, 2020 | Articles, Marketing Guides
SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?” Is this a marketing or HR function? Most of these questions likely come from whose budget does that come out of? From an...
by CBC Operations | Sep 14, 2020 | Common Marketing Terms
A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks we’re popularized by...
by CBC Operations | Sep 9, 2020 | Common Marketing Terms
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding,...
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